The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify trends and opportunities in financial services industry
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Analyse information on current and emerging needs of market and organisation in consultation with others to identify marketing opportunities Completed |
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Review business plan to identify organisational objectives, emerging trends and external influences on financial services industry Completed |
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Identify and research opportunities to enter, shape or influence current and potential markets and develop potential new products Completed |
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Explore entrepreneurial, innovative approaches and creative ideas for potential business application and contribution to business Completed |
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Investigate marketing and product development opportunities
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Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities, and evaluate to determine impact on current business and client base Completed |
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Assess external factors, costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity Completed |
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Determine probable returns on investment and potential competitors Completed |
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Describe and rank marketing opportunities in terms of their viability and likely contribution to business Completed |
Evidence:
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Assess legislative compliance of marketing opportunities
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Identify legislative and regulatory guidelines applicable to marketing opportunities and examine opportunities for compliance with relevant legislation Completed |
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Reject or modify marketing opportunities not meeting compliance requirements Completed |
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Ensure marketing proposals clearly define relevant legislative compliance issues Completed |
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Evaluate required changes to current operations
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Identify and document changes needed to current operations to take advantage of viable marketing opportunities Completed |
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Manage organisational changes which involve an increased or different client base to ensure continued quality of service to existing clients Completed |
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Identify resource requirements for changed operations, and determine and communicate viability of making changes to current operations to key stakeholders Completed |
Evidence:
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Develop marketing proposals
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Clearly describe and define marketing concepts Completed |
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Provide viability assessments for marketing concepts and detail marketing strategy Completed |
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Prepare proposals in manner that assists in decision-making process for marketing development, providing additional information to support marketing proposals as required Completed |
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